If email is under 20% of your revenue, you're not missing a channel. You're paying for one you don't use.
Trusted by ambitious ecommerce brands


Kids Apparel
Cracked Soda came to us with light foundations and underperforming flows – email sat at just 7% of total revenue.
We restructured the account end-to-end: flows, segmentation, and full campaign management. Email grew to 23% of revenue in year one – then we doubled Klaviyo revenue again in year two:
+111% total Klaviyo revenue in year two
Beauty & Hair
Mermade Hair came to us running four regions with fragmented data and underperforming pop-ups.
We overhauled their entire Klaviyo setup – flows, segmentation, and list growth strategies. The uplift wasn't isolated to one metric – acquisition, retention, and lifecycle all improved together.
3x higher pop-up conversion (5.4% vs 1.8%)
Consumer Electronics
Oricom had just moved onto Shopify – new website, big ambitions for growth. Their email flows had been set up once and left untouched.
We rebuilt their core flows from scratch and took over full campaign management across all three product categories.
x11 email campaign revenue growth
Sporting Goods
Power Golf Australia came to us with deliverability holding their campaigns back, too many emails landing in spam.
We migrated them to Klaviyo and rebuilt the technical foundation from scratch. In under two months, deliverability moved from the low 30s into the 80s, and campaign revenue tripled.
3x campaign revenue in under 2 months
Want results like these for your brand?
Book Your Free Strategy CallWe take on a limited number of new brands each month, so yours gets the full attention it deserves.
Our team has sat inside high-growth ecommerce brands and been accountable for these numbers ourselves. Here's exactly how that becomes your result.
We audit your account health, deliverability, flows and campaigns – then set your revenue target based on your actual channel mix, not a flat industry claim.
We rebuild your core flows end-to-end and fix the invisible leaks – broken filters, overlapping journeys, underperforming pop-ups – most audits never catch.
2-3 targeted emails a week + strategic SMS use, built around your trading calendar – fully done for you, so your job is just to review and approve.
"Their expertise boosted our customer engagement through email marketing and had us confidently using Klaviyo in no time. White Canvas Co has helped us connect more effectively with our audience, maximise our marketing budget, and achieve impressive ROIs."
"I've especially valued Elle and Wolter's support — they're incredibly knowledgeable and consistently keep pace with the demands of a global brand."
"We saw some incredible uplifts, including stronger engagement and higher revenue per recipient. The work was even recognised by Klaviyo through a featured case study."
"Attention to detail, particularly across our customer email flows and automations, really stood out. He was responsive, thoughtful, and clearly cared about making sure everything was set up properly."
"Wolter worked closely with our team to meticulously review and optimise our email marketing strategy, from flows and forms to deliverability."
"Email marketing has been a major focus for us at Oricom, and White Canvas Co have been instrumental in helping us rebuild and strengthen this channel."
"They were a genuine partner rather than just another agency, consistently delivering expert insights, strategic guidance, and proactive support well beyond expectations."
"They delivered custom design, replatformed us to Shopify, and transitioned our email marketing to Klaviyo — the entire experience was incredible from start to finish."
"Super easy to deal with, quick to respond, and genuinely great people to work with. Highly recommend them if you need solid Shopify or marketing support."
Ready to talk to our email experts directly?
Book Your Free Strategy CallLimited spots available this month.
You shouldn't take anyone's word for it – so check it. Our Klaviyo Platinum Partner status is verified by Klaviyo, not us. Klaviyo published its own case study on our Mermade Hair work. Our Google reviews are public. And once we're both confident it's a fit, we'll put you on a call with a current client, so you can ask whatever you like without us in the room.
AI can write an email, and so can a freelancer. Neither can tell you your welcome flow filter has been excluding subscribers for two years, or keep the work driving revenue month after month. The expensive part was never writing emails – it's knowing what to look for.
⚡ We only take on a handful of new strategy calls each week – grab a slot before they fill up.
"We worked with White Canvas Co. on email marketing and paid ads. Flexible, attentive, and great to work with even across NYC and Australia."
If we work together in an ongoing capacity, you can give 30 days' notice and walk away during the first 3 months. No argument, no penalty.