Every agency promises 30-40% of your revenue from email.We quote 20-25%+ instead – and that's the reason to hire us.

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If email is under 20% of your revenue, you're not missing a channel. You're paying for one you don't use.

Trusted by ambitious ecommerce brands

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Cracked Soda
Case Studies

Some of our work and results

Kids Apparel
7% → 23%Of total revenue from email, in year one

Cracked Soda came to us with light foundations and underperforming flows – email sat at just 7% of total revenue.
We restructured the account end-to-end: flows, segmentation, and full campaign management. Email grew to 23% of revenue in year one – then we doubled Klaviyo revenue again in year two:

  • +111% total Klaviyo revenue
  • +130% campaign revenue
  • +82% flow revenue

+111% total Klaviyo revenue in year two

Beauty & Hair
+20%Klaviyo revenue uplift in 2 months

Mermade Hair came to us running four regions with fragmented data and underperforming pop-ups.
We overhauled their entire Klaviyo setup – flows, segmentation, and list growth strategies. The uplift wasn't isolated to one metric – acquisition, retention, and lifecycle all improved together.

  • 3x higher pop-up conversion (5.4% vs 1.8%)
  • +57% revenue per recipient, Welcome Flow
  • +23% revenue from Abandoned Cart optimisation
View full case study on Klaviyo ↗

3x higher pop-up conversion (5.4% vs 1.8%)

Consumer Electronics
+194%Email & SMS revenue growth – outpacing business growth 3x in the same period

Oricom had just moved onto Shopify – new website, big ambitions for growth. Their email flows had been set up once and left untouched.
We rebuilt their core flows from scratch and took over full campaign management across all three product categories.

  • +72% total business revenue growth in the same period – email growth meaningfully outpaced it
  • x11 email campaign revenue growth
  • +89% email grew from ~11% to ~21% of total business revenue in the same window

x11 email campaign revenue growth

Sporting Goods
81/100Deliverability score, up from the low 30s

Power Golf Australia came to us with deliverability holding their campaigns back, too many emails landing in spam.
We migrated them to Klaviyo and rebuilt the technical foundation from scratch. In under two months, deliverability moved from the low 30s into the 80s, and campaign revenue tripled.

  • 81/100 deliverability score, up from the low 30s
  • 3x campaign revenue in under 2 months
  • 4.5★ Google rating, up from 3.8, from 6,551 review requests sent

3x campaign revenue in under 2 months

Want results like these for your brand?

Book Your Free Strategy Call

We take on a limited number of new brands each month, so yours gets the full attention it deserves.

How It Works

The Brand-Side Email Engine

Our team has sat inside high-growth ecommerce brands and been accountable for these numbers ourselves. Here's exactly how that becomes your result.

1

The Honest Audit & Your Real Number

We audit your account health, deliverability, flows and campaigns – then set your revenue target based on your actual channel mix, not a flat industry claim.

2

Rebuild the Foundations & Close the Leaks

We rebuild your core flows end-to-end and fix the invisible leaks – broken filters, overlapping journeys, underperforming pop-ups – most audits never catch.

3

Run It Every Week & Keep It Growing

2-3 targeted emails a week + strategic SMS use, built around your trading calendar – fully done for you, so your job is just to review and approve.

Client Reviews

Let our clients do the talking

★★★★★

"Their expertise boosted our customer engagement through email marketing and had us confidently using Klaviyo in no time. White Canvas Co has helped us connect more effectively with our audience, maximise our marketing budget, and achieve impressive ROIs."

C
Catalina Rodriguez
CEO
AMF Magnets
★★★★★

"I've especially valued Elle and Wolter's support — they're incredibly knowledgeable and consistently keep pace with the demands of a global brand."

Tyler James Velasquez
Tyler James Velasquez
Global Product Manager
Bondi Sands
★★★★★

"We saw some incredible uplifts, including stronger engagement and higher revenue per recipient. The work was even recognised by Klaviyo through a featured case study."

S
Shenae Boorman
Head of Marketing & E-Commerce
Mermade Hair
★★★★★

"Attention to detail, particularly across our customer email flows and automations, really stood out. He was responsive, thoughtful, and clearly cared about making sure everything was set up properly."

Dimitri Kontopos
Dimitri Kontopos
Founder
Glow Dreaming
★★★★★

"Wolter worked closely with our team to meticulously review and optimise our email marketing strategy, from flows and forms to deliverability."

S
Saskia Cumming
Marketing & E-commerce Assistant
Mermade Hair
★★★★★

"Email marketing has been a major focus for us at Oricom, and White Canvas Co have been instrumental in helping us rebuild and strengthen this channel."

Tim Farrell
Tim Farrell
Digital Marketing Specialist
Oricom
★★★★★

"They were a genuine partner rather than just another agency, consistently delivering expert insights, strategic guidance, and proactive support well beyond expectations."

Zuzana Martins
Zuzana Martins
Marketing Manager
Mr Vitamins
★★★★★

"They delivered custom design, replatformed us to Shopify, and transitioned our email marketing to Klaviyo — the entire experience was incredible from start to finish."

B
Bailey Radevski
Ecommerce & CS Lead
Cracked Soda
★★★★★

"Super easy to deal with, quick to respond, and genuinely great people to work with. Highly recommend them if you need solid Shopify or marketing support."

R
Rick
Owner
Power Golf

Ready to talk to our email experts directly?

Book Your Free Strategy Call

Limited spots available this month.

Before You Book

Two things almost everyone asks:

I've been burned before – how do I know you're different? +

You shouldn't take anyone's word for it – so check it. Our Klaviyo Platinum Partner status is verified by Klaviyo, not us. Klaviyo published its own case study on our Mermade Hair work. Our Google reviews are public. And once we're both confident it's a fit, we'll put you on a call with a current client, so you can ask whatever you like without us in the room.

Why not just do it myself with AI, or hire a cheap freelancer? +

AI can write an email, and so can a freelancer. Neither can tell you your welcome flow filter has been excluding subscribers for two years, or keep the work driving revenue month after month. The expensive part was never writing emails – it's knowing what to look for.

Free Strategy Call

Speak directly with Wolter– Founder & Head of Email Marketing

  • ✓ You'll be speaking with Wolter himself – not an account manager or a junior team member
  • ✓ We'll review your current email strategy and flag the three biggest opportunities for growth
  • ✓ No obligation – we'll tell you exactly where to focus, whether you work with us or not
  • ✓ Built for brands averaging $100k+/month in online revenue

⚡ We only take on a handful of new strategy calls each week – grab a slot before they fill up.

★★★★★

"We worked with White Canvas Co. on email marketing and paid ads. Flexible, attentive, and great to work with even across NYC and Australia."

A
Angela Lee
Founder – Angela Roi
The Open Door Guarantee

If we work together in an ongoing capacity, you can give 30 days' notice and walk away during the first 3 months. No argument, no penalty.