Usually within 60-90 days – as run by operators, not agencies.
If email is under 20% of your revenue, you're not missing a channel. You're paying for one you don't use.
Trusted by ambitious ecommerce brands
Kids Apparel
Cracked Soda came to us with light foundations and underperforming flows – email sat at just 7% of total revenue.
We restructured the account end-to-end: flows, segmentation, and full campaign management. Email grew to 23% of revenue in year one – then we doubled Klaviyo revenue again in year two:
Beauty & Hair
Mermade Hair came to us running four regions with fragmented data and underperforming pop-ups.
We overhauled their entire Klaviyo setup – flows, segmentation, and list growth strategies. The uplift wasn't isolated to one metric – acquisition, retention, and lifecycle all improved together.
Consumer Electronics
Oricom had just moved onto Shopify – new website, big ambitions for growth. Their email flows had been set up once and left untouched.
We rebuilt their core flows from scratch and took over full campaign management across all three product categories.
Sporting Goods
Power Golf Australia came to us with deliverability holding their campaigns back, too many emails landing in spam.
We migrated them to Klaviyo and rebuilt the technical foundation from scratch. In under two months, deliverability moved from the low 30s into the 80s, and campaign revenue tripled.
Our team has sat inside high-growth ecommerce brands and been accountable for these numbers ourselves. Here's exactly how that becomes your result.
Most agencies start by building – that's what gets invoiced. We start with a full audit: account health, deliverability, flows, segmentation. Then we set your revenue target from your actual channel mix, not a flat industry claim.
Most accounts we inherit aren't failing on copy or design – they're failing on invisible things, like incorrect filters or overlapping customer journeys.
We rebuild your core flows properly, tested end-to-end, and fix your pop-ups so more of your existing traffic gets captured.
A well set up account still needs running every week – that's where most brands stall. Around 2-3 targeted emails per week and a couple of strategic SMS, built around your trading calendar, plus segments pushed into Meta and Instagram followers turned into subscribers. Everything is done for you – your job is review and approve, not to design or build.
"Their expertise boosted our customer engagement through email marketing and had us confidently using Klaviyo in no time. White Canvas Co has helped us connect more effectively with our audience, maximise our marketing budget, and achieve impressive ROIs."
"I've especially valued Elle and Wolter's support — they're incredibly knowledgeable and consistently keep pace with the demands of a global brand."
"We saw some incredible uplifts, including stronger engagement and higher revenue per recipient. The work was even recognised by Klaviyo through a featured case study."
"Attention to detail, particularly across our customer email flows and automations, really stood out. He was responsive, thoughtful, and clearly cared about making sure everything was set up properly."
"Wolter worked closely with our team to meticulously review and optimise our email marketing strategy, from flows and forms to deliverability."
"Email marketing has been a major focus for us at Oricom, and White Canvas Co have been instrumental in helping us rebuild and strengthen this channel."
"They were a genuine partner rather than just another agency, consistently delivering expert insights, strategic guidance, and proactive support well beyond expectations."
"They delivered custom design, replatformed us to Shopify, and transitioned our email marketing to Klaviyo — the entire experience was incredible from start to finish."
"Super easy to deal with, quick to respond, and genuinely great people to work with. Highly recommend them if you need solid Shopify or marketing support."
You shouldn't take anyone's word for it – so check it. Our Klaviyo Platinum Partner status is verified by Klaviyo, not us. Klaviyo published its own case study on our Mermade Hair work. Our Google reviews are public. And once we're both confident it's a fit, we'll put you on a call with a current client, so you can ask whatever you like without us in the room.
AI can write an email, and so can a freelancer. Neither can tell you your welcome flow filter has been excluding subscribers for two years, or keep the work driving revenue month after month. The expensive part was never writing emails – it's knowing what to look for.
"We worked with White Canvas Co. on email marketing and paid ads. Flexible, attentive, and great to work with even across NYC and Australia."
If we work together in an ongoing capacity, you can give 30 days' notice and walk away during the first 3 months. No argument, no penalty.
